Tuxes & Tails 2020 Event Branding
In 2020, the annual Tuxes & Tails gala for Seattle Humane presented a unique challenge due to the pandemic. As the in-house designer, I was tasked with creating a cohesive brand experience that encompassed invitations, digital ads, save-the-date cards, custom face masks, and overall event illustrations. The pandemic required us to pivot quickly, postponing the event and transitioning to a virtual format. This shift influenced the design direction, leading to a playful yet polished look that communicated both the elegance of the gala and the warmth of a community coming together for a cause. My design featured a vibrant palette and detailed iconography, capturing the essence of Seattle Humane's mission while adapting to the new, virtual nature of the event.
Tuxes & Tails Email Invitation
